Though not the most famous city in New York state, Syracuse is filled with history and
culture, and through this it has become a major state hub for entertainment and the arts over
the years.
From concert venues to museums to theaters to university spaces and more, Syracuse is
filled with institutions that are committed to finding ways to better engage their audiences in
more interesting and dynamic ways.
One of the breakthrough factors in this effort has been the revolution of digital signage within
the aforementioned spaces. From stunning immersive visual displays to state-of-the-art
interactive tech, Syracuse as a whole is really embracing the benefits that Kitcast digital
signage can bring.
Revolutionizing Entertainment And Art Spaces With Digital
Signage
All evidence and statistical data shows that digital signage is helping to completely reshape
the ways in which entertainment and art venues are able to operate. There are now so many
more unique and interesting opportunities to both streamline operations and enhance the
visitor experience.
Perhaps the most noticeable impact comes in types and levels of audience engagement.
The legacy media of billboards, flyers and static posters feel swell and truly passé at this
point, replaced with screens that can offer dynamic, vibrant content to capture the attention.
The brand message can also be personalized to specific demographics or even individuals.
In places like performance halls and theaters, digital signage displays are used to highlight
upcoming events, showcase some behind the scenes content, and importantly, give instant
live updates regarding everything from seating to performance delays and more. The
immediacy and flexibility of this tech means that such venues are able to both excite their
patrons and keep them completely informed in real time.
In the area of galleries and museums, digital signage can be best utilized to create fun
interactive exhibits that help to further immerse visitors in collections. Strategically placed
screens throughout a space can help to share important historical context, not to mention the
benefit of being able to showcase things like interactive maps and visitor guides to make
sure that all guests feel situated and comfortable in the space.
When it comes to sports arenas and concert venues, digital signage is the perfect addition to
offer the dual purpose of supporting operational needs and massively enhancing fan
experience on the day. Large LED screens can, of course, relay close up angles of
performances and sporting action, making sure that even those in further back seat blocks
are able to feel connected to what is going on. And for business boosting, there is always the
opportunity to strategically place signage that assists with wayfinding and concession
information/offers.
Unique Innovations In Digital Signage In Syracuse
Now that we have discussed the general benefits of digital signage in a global sense, let’s
take a look at some of the most notable examples of how the technology has been
integrated in Syracuse in particular.
1. The Wall
Situated at the Newhouse School in Syracuse University, The Wall is a staggering example
of what digital signage can do to enhance the environment. Spanning 45 feet in length, the
creation is a mosaic of high-definition screens that serves as the centerpiece for artistic
collaboration in the school.
The Wall was designed with the intent of showcasing everything from student projects to
world news and other types of media, and has come to be seen as an ultimate storytelling
platform with a mixture of interactive content, creative work and essential live updates. It is
regarded by many to be a shining example of creativity mixing with technology, almost a
living, breathing part of the university campus.
2. PanoScape
The technology at the heart of what makes The Wall tick is something called PanoScape, a
very sophisticated software suite that, in effect, makes all of the on-screen magic possible.
PanoScape allows for simple integration of lots of different content types ranging from
photos to video streams to interactive touch screen features and more, all in a seamless
manner for maximum visual appeal.
The thing that seemingly sets PanoScape apart from other tools of its kind is the intuitive and
user-friendly interface, paired with almost endless customization capabilities. Through this,
Syracuse University is able to create and display content that best aligns with their goals as
an institution, from social media feeds to in-house journalism pieces to live sporting events
and more.
The Future Is Bright For Syracuse
With The Wall just one example of what can be discovered and enjoyed within the city, it is
clear to see that Syracuse is taking a commanding step in exploring and celebrating that
various ways that digital signage can be used to enhance creativity and connection within a
community. The city is very much taking pride in positioning itself as a leader in
entertainment and arts innovation, with carefully curated digital signage being a key factor in
its success.
